Project Page

1.off

For 1.OFF’s custom hand-painted sneakers, we moved away from traditional studio photography and embraced a raw, street-inspired visual style. Using urban backdrops and lifestyle imagery, we created a collection of content that reflected the creativity, individuality, and artistic spirit behind each pair.

Client

1.off

Industries

Fashion & Lifestyle

Services

Photography

Date

January 2023
Photography
Creative Direction
Social Content Creation
Art Direction

Challenge

1.OFF creates handcrafted, custom-painted sneakers that transform everyday footwear into wearable pieces of art.

The challenge was to create visual content that felt as unique and expressive as the products themselves.

Traditional product photography felt too polished and didn’t reflect the personality, creativity, and street-inspired nature of the brand.

The imagery needed to appeal to sneaker enthusiasts, art lovers, and style-conscious consumers while remaining suitable for social media and e-commerce promotions.

Our Approach

Rather than placing the sneakers in a controlled studio environment, we leaned into the culture that inspired them.

We developed a raw, street-style visual direction using urban backdrops, graffiti walls, textured surfaces, and outdoor environments that echoed the individuality of the artwork. The goal was to let the sneakers feel like the hero while creating imagery that resonated with sneaker culture and contemporary street fashion.

Every frame was designed to highlight the craftsmanship, colours, and personality behind each custom creation.

What We Delivered

  • Creative Direction
  • Product Photography
  • Lifestyle Photography
  • Art Direction
  • Social Media Content Assets
  • E-commerce Visual Assets
  • Brand Storytelling Imagery

Client's
feedback

Working with Rayo team was an absolute pleasure! They took the time to understand our business needs and translated them into a beautifully designed, user-friendly website. The team’s attention to detail, creativity, and technical expertise exceeded our expectations. We’ve received so much positive feedback from our customers already.

Bhanav

Founder at 1.off

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